610-504-3094 [email protected]

Who we are

Peer Executive Groups was organized in 2015 as an LLC, but its history dates to the formation of its initial group in the fall of 2001.  “The Premier Group still exists today but set up its first in person meeting in the time of 9/11. We had a number of cancellations due to travel concerns, but four members met at Tapatio Cliffs, AZ for their first Peer Group experience.” said founder, and facilitator, Dan Crowley. That group grew into being the largest group in the Peer Executive Group Network and continues to influence other groups 20 years later. Many group formations quickly followed, and members have had life changing experiences ever since.

Why us

Peer Executive Groups is the premier source for business analysis groups. Our comprehensive network of subject matter experts, facilitators, and industry vendors/suppliers makes us uniquely capable of creating and delivering meetings for long-lasting groups of business owners.

What we are about

Peer Executive Groups is the number one influencer in a business owner’s life. This is due to the network’s vast resources and the 10-12peers in the meeting, twice annually, that act as a default board of advisors. Suffice to say, the vast network has encountered almost every challenge a business owner can face and has become the “first call” whenever an owner/operator has a strategic or operational issue.





Non- Attending Members

Our Team

Dan Crowley

Founder & President

Dan has been serving businesses for over twenty-five years and facilitating Peer Groups since 1994. He specializes in helping executives with their reward and retention programs, as well as aiding closely-held business owners with their risk management and transition planning.

He has bought or sold over 20 privately held companies and has acted in the roles of CEO, COO, CFO, and VP of sales. He is certified by the American College as a Family Business Specialist and Business Succession Planner. Dan is also a facilitator for Peer Executive Groups.

Zoe Zsido

Peer Group Administrator

As Peer Group Administrator, Zoe manages email/phone communications with members including on-boarding, hotels, contracts, reservations, event activities, lunch sponsors, travel and member surveys. In addition, Zoe manages all Program Newsletters and Press Releases.

Zoe is a graduate of Northampton Community College with a degree in Hospitality Management, Meeting and Event Planning and has interned at the local Chamber of Commerce.

Philip Moreira

Director of Vendor Relations

With over 30 years of international experience with Vendors and Suppliers, Phil manages all of our Affiliate Agreements and establishes discounts and rebates on our member’s behalf. Phil is also a facilitator for Peer Executive Groups.

Ruth Bloom

Customer Relationship Manager

Ruth manages all Marketing Activity and Member Prospecting. Ruth has 10+ years of Rental industry experience and represents Peer Groups at many Industry Events. Ruth is also a facilitator for Peer Executive Groups.

Ami Kassar

Director of Financing

We are excited to offer Ami directly to our members as a regular contributor and counselor on all things Balance Sheet. Ami attends group meetings as well as one on one consultation with members.

Jessica Grider


As Bookkeeper, Jessica manages all billing, expense reimbursement, collections, new member setup and sponsorship reconciliation.


Lance Bull

Lance has been a peer group facilitator for ten years in the automotive and heavy construction equipment rental industries. Highly entrepreneurial, Lance has bought and sold several businesses and currently owns and operates an $8MM business with over 60 employees on the island of Oahu, Hawaii.

In addition to facilitating groups, Lance has provided his members with great advice and consultation.

Charlie Petersen

Charlie is a graduate of University of Kentucky and has spent his career in General Tool, Equipment, Party and Event Rental. He has experience with Strategic Planning, Marketing Planning, Financial Controls, Asset Acquisition and Human Resource Management.

Ted Cook

Former owner of Ventura Rental, Ventura, California and Past President of American Rental Association, Ted has been identified as a thought leader in the Rental Industry for many decades. He and his wife Suzette provide guidance and facilitation for the Platinum Group.

Our Address

One Bethlehem Plaza, 1 W Broad St
11th Floor
Bethlehem, PA 18018

Connect With us

Tel: 610-504-3094
[email protected]
[email protected]