610-504-3094 [email protected]

Who we are

Peer Executive Groups was organized in 2015 as an LLC, but its history dates to the formation of its initial group in the fall of 2001.  “The Premier Group still exists today but set up its first in person meeting in the time of 9/11. We had a number of cancellations due to travel concerns, but four members met at Tapatio Cliffs, AZ for their first Peer Group experience.” said founder, and facilitator, Dan Crowley. That group grew into being the largest group in the Peer Executive Group Network and continues to influence other groups 20 years later. Many group formations quickly followed, and members have had life changing experiences ever since.

Why us

Peer Executive Groups is the premier source for business analysis groups. Our comprehensive network of subject matter experts, facilitators, and industry vendors/suppliers makes us uniquely capable of creating and delivering meetings for long-lasting groups of business owners. 

What we are about

Peer Executive Groups is the number one influencer in a business owner’s life. This is due to the network’s vast resources and the 10-12peers in the meeting, twice annually, that act as a default board of advisors. Suffice to say, the vast network has encountered almost every challenge a business owner can face and has become the “first call” whenever an owner/operator has a strategic or operational issue.





Non-Attending Members

Our Team

Dan Crowley

Founder & President

Dan has been serving businesses for over twenty-five years and facilitating Peer Groups since 1994. He specializes in helping executives with their reward and retention programs, as well as aiding closely-held business owners with their risk management and transition planning.

He has bought or sold over 20 privately held companies and has acted in the roles of CEO, COO, CFO, and VP of sales. He is certified by the American College as a Family Business Specialist and Business Succession Planner. Dan is also a facilitator for Peer Executive Groups.

Outside of PEG, Dan enjoys attending concerts and volunteering on music and arts boards. He resides in Coopersburg, PA with his family.

Zoe Zsido 

  Membership & Events Manager

As Membership & Events Manger, Zoe manages all email/phone communications with members including on-boarding, hotels, contracts, reservations, event activities & conferences, sponsorships, travel, member surveys, expense reimbursement, and billing. In addition, Zoe manages all Program Newsletters and Press Releases in coordination with the Marketing Associate. She also oversees all Peer Tech operations.

Zoe is a graduate of Northampton Community College with a degree in Hospitality Management, Meeting and Event Planning. Outside of PEG, Zoe enjoys swimming, attending community events all over the city, and listening to live music. She resides in Philadelphia, PA.

Charlie Petersen

Membership Experience Manager

Charlie is a graduate of University of Kentucky and spent much of his career as co-owner of Weaver’s Rent-All. With twenty years of general tool, equipment, and event rental experience, Charlie brings a wealth of knowledge to Peer Executive Group members. He is a long-time member of a peer group and now facilitates the group along with several others. Charlie also has experience managing a construction equipment dealership allowing him to assist various types of business owners. Charlie is also a facilitator for Peer Executive Groups.

Outside of Peer Executive Groups Charlie enjoys following college basketball, especially the Kentucky Wildcats. He resides in Bloomington, IL with his wife and three children.

Philip Moreira

Director of Vendor Relations

With over 30 years of international experience with Vendors and Suppliers, Phil manages all of our Affiliate Agreements and establishes discounts and rebates on our member’s behalf. Phil is also a facilitator for Peer Executive Groups and resides in Coopersburg, PA with his family.

Lauren Cremen

Marketing Associate

Lauren manages the marketing aspects of the company including Spotlighting Members, Social Media, and Press Release Planning. Additionally, she has oversight of Peer Talk scheduling and Video Products including the PEG YouTube Channel.

Lauren is a graduate of Coastal Carolina university with a degree in Business Marketing. She is currently studying for her Master’s in Business Administration to further her education. Lauren resides in Manchester, MD with her family.

Ann Knerr Peer executive Groups

Ann Knerr

Data Special Projects Analyst & Admin Support

Ann Knerr as Data Special Projects Analyst & Admin. Support, Ann is involved in several PEG financial processes, along with administrative support to the Membership & Events Manager, and in areas of billing, AR and other tools used in financial reporting for PEG members. She brings over 30 years in Bus. Admin Accounting along with project management, in areas of film producing, line producing in several films.

Outside of PEG, Ann is involved in the film community of the Lehigh Valley on films boards with such organizations as ArtsQuest, SSFF, FIFO and has producing credits on several films shot in the Lehigh Valley. She enjoys photography and has been principal photographer for several events, including PEG events. Ann resides in Bethlehem, PA.

Ami Kassar

Director of Financing

We are excited to offer Ami directly to our members as a regular contributor and counselor on all things Balance Sheet. Ami attends group meetings as well as one on one consultation with members. Ami is the owner of MultiFunding, a business loan advisory group and resides in Ambler, PA with his family.

Jessica Grider


As Bookkeeper, Jessica manages all billing, expense reimbursement collections, new member setup and sponsorship reconciliation. Jessica resides in Center Valley, PA with her family.

Brenna Conway

Marketing & Admin Associate

As Marketing and Administrative Associate, Brenna is responsible for website design and development, implementing new digital marketing campaigns, generating new leads, and general administrative support. Brenna is a student at Temple University working towards her Bachelor’s Degree in Business Administration. She is a marketing major with a minor in legal studies.

Outside of Peer Executive Groups, Brenna enjoys traveling, listening to music, and spending time with family and friends. She resides in Philadelphia, PA.


Ruth Bloom

Ruth is our Lead Facilitator and has 10+ years of Rental Industry experience and represents Peer Groups at many industry events. Ruth is the Lead Facilitator and is involved in prospecting for the peer groups. Outside of Peer Groups, she enjoys passing time on the Bloom family boat and resides in Le Clarie, IA with her husband.

Lance Bull

Lance has been a peer group facilitator for ten years in the automotive and heavy construction equipment rental industries. Highly entrepreneurial, Lance has bought and sold several businesses and currently owns and operates an $8MM business with over 60 employees on the island of Oahu, Hawaii.

In addition to facilitating groups, Lance has provided his members with great advice and consultation. Lance resides in Honolulu, HI with his wife.

Terry Hagy

Ted Cook

Former owner of Ventura Rental in Ventura, California and Past President of American Rental Association, Ted has been identified as a thought leader in the Rental Industry for many decades. He and his wife Suzette provide guidance and facilitation for the Platinum Group. Ted resides in Ventura, CA with his wife.

Patrick Tunnicliffe

As a Consulting Lead for Peer Executive Groups, Patrick is a mechanical engineer who turned to the circular economy in the construction and general tool rental space. His 17 years of rental experience combined with financial, business operations, and process efficiency strategies provides a unique and powerful foundation for his advice and consultation services. Patrick is invested in using technology to leverage ROI and shares these insights with members.

Outside of rental, Patrick represented Canada on the snowboard World Cup from 2008-2013. Patrick is also a facilitator for Peer Executive Groups and resides in Whistler, Canada.

Jerry Miles

As a Peer Group facilitator, Jerry provides expertise in employee training, team building, education and mentoring to develop value-conscious employees. With 35 years’ experience, his proudest accomplishments are in watching employees grow their skill sets and delivering value for their organization.  He has worked with family run businesses and large corporate entities.

Jerry lives with his wife in Lehigh Valley, PA.  In his downtime, he enjoys traveling, fly fishing and golf.

Our Address

Peer Executive Groups
Industrious Avenue of the Arts:
230 S Broad St
17th Floor
Philadelphia, PA 19102

Connect With us

Tel: 610-504-3094
[email protected]
[email protected]